Introduction
In recent years, mobile devices have transformed how consumers shop, with mobile shopping apps becoming central to daily transactions. The rapid adoption of mobile commerce, or m-commerce, marks a pivotal shift in digital retail. This article explores the trends, key metrics, and the record-high transaction values driving the mobile app shopping ecosystem.
Global m-Commerce Growth
Mobile commerce continues to surge globally, with projected m-commerce sales reaching over 2.5 trillion USD in 2025, growing from 2.07 trillion in 2024. Other sources estimate that mobile commerce sales could hit around 4 trillion USD, capturing nearly 59 percent of all online retail transactions. This positioning makes m-commerce the dominant e-commerce channel, surpassing desktop-based sales.
Average Transaction Value: Record Highs
The average value of a mobile transaction has climbed significantly, with recent data indicating an average transaction amount of approximately 120 USD. This suggests a steady upward trend since 2023 and reflects both increased consumer trust in mobile payments and improved app experiences.
Regional Insights
In the United States, mobile-only commerce has already crossed key thresholds. For instance, retail m-commerce sales are expected to reach around 543 billion USD in 2024, accounting for roughly 7.4 percent of total retail sales. Globally, worldwide m-commerce market generated 2.2 trillion USD in 2023, representing 60 percent of all e-commerce activity, with social commerce also playing a growing role.
App Versus Web: Performance Lift
Shopping apps outperform mobile websites across multiple metrics. Install-to-purchase rates rose to 14.7 percent in 2020, up from 10.5 percent in 2019. Conversion rates are significantly higher on apps, average order values are notably larger, and cart abandonment is lower. Users make twice as many purchases on apps compared to mobile websites.
Cart Abandonment and Engagement Time
Despite the boosts in performance, mobile shopping still grapples with high cart abandonment rates. On smartphones, about 75.5 percent of users abandon their shopping carts, exceeding global averages by over five percent. However, engagement is rising—consumers collectively spent nearly 42 billion hours on retail shopping apps in 2024, a 7.4 percent increase from the previous year.
Leading Platforms and Apps
Temu emerged as the most downloaded mobile shopping app worldwide in 2024, surpassing even established competitors. That year, Temu’s app saw an astounding 550 million downloads across Android and iOS platforms.
Mobile Payment Trends
Mobile payment adoption is on the rise globally. Huge players such as Apple Pay, Google Pay, AliPay, and WeChat Pay dominate different markets. In 2023, the total transaction volume via mobile payments reached around 7.39 trillion USD, with over two billion global users. The seamless integration of mobile wallets into shopping apps boosts convenience, supporting higher average order values and transaction speeds.
Future Outlook and Innovations
Several trends are shaping the future of mobile shopping apps. One-click ordering, voice search, chatbots with AI assistance, AR/VR shopping experiences, omnichannel strategies, QR code integration, and data personalization are among the leading innovations. These trends, combined with growing consumer comfort in using mobile apps for purchases, continue to drive m-commerce growth.
Conclusion
The trajectory of mobile commerce is unmistakably upward. Average transaction values have risen, and m-commerce now outpaces traditional desktop shopping in scale and convenience. As mobile shopping apps evolve with personalization, innovative technology, and payment integration, they are poised to redefine retail on a global scale.
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| Aspek | Highlight |
|---|---|
| Perkiraan Global 2025 | m-commerce mencapai 2.5–4 triliun USD, mencakup >59% penjualan online |
| Rata-Rata Transaksi | Sekitar 120 USD per transaksi mobile |
| AS | Retail m-commerce diperkirakan senilai 543 miliar USD di 2024 |
| Efisiensi Aplikasi | Install-to-purchase 14.7%, nilai pesanan lebih tinggi, abandonment lebih rendah |
| Engagement | 42 miliar jam dihabiskan di app belanja pada 2024 |
| Aplikasi Populer | Temu: 550 juta unduhan pada 2024 |
| Pembayaran Mobile | Volume transaksi 7.39 triliun USD, 2 miliar pengguna aktif |
| Teknologi Masa Depan | AR/VR, voice shopping, omnichannel, optimasi data, chatbots |