Baby Product Transactions and Valuations


Between Q1 2020 and Q4 2024, over $3 billion was deployed across 175 M&A transactions in the infant apparel sector by global firms, with an average deal size of around $18 million. The largest completed transaction was the full acquisition of Vertbaudet by Equistone Partners Europe through a $236 million leveraged buyout on July 26, 2021. The United Kingdom and South Korea were the top two countries for capital investment in infant apparel M&A transactions, receiving 58% ($10 billion) and 26% ($4.6 billion) respectively. 

Top Baby Products

Some of the top-selling baby products include:

  • HelloBaby video baby monitor ($80)

  • Pampers Pure Protection Diapers

  • Honest Company Unscented Pure Water Wipes

These products are popular among parents for their quality and reliability.

High-Resale Baby Items

Some baby items have high resale value, including:

  • Name-brand baby clothes

  • Halloween costumes

  • Strollers

  • Specialty items

  • High-end maternity items

These items retain value and are sought after in the resale market. 

Baby Products on eBay

Baby products are among the top-selling categories on eBay, with items such as:

  • Kids' toys

  • Baby clothes

  • Strollers

  • Car seats

  • Baby monitors

These products have a year-round demand and are profitable for sellers. 

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